Competitiveness and Growth

For over 50 years Competitiveness and Growth is an important combination for the Magalini Franco company.
The company started out as a passion in 1964, combining, over the years, seriousness and professionalism and increasingly confirming its path to the future growth.

In the 60s and 70s the jewellery creation is synonymous with novelty and desire to grow. The classic designs enhance the style and the yellow gold gives identity to the jewels, embellished with precious stones, semiprecious stones and cultured pearls.

In the 80s, the classic shapes are renewed introducing new designs that are increasingly sought after.
In the 90s, in full economic development, the Company developed modern techniques in the creation of jewelry, designing new types of stone setting and cutting and following market trends in a path of continuous innovation, answering the new needs of its customers and offering more services, competitiveness and quality, while remaining strongly anchored to the traditional values of the territory and made in Italy.

Despite the difficulties of the last 20 years in the Italian Jewelry Market, the Company has grown thanks to International markets, workshops, fairs and numerous important events.

Magalini Franco, founder of the Company in 1964, is a member of IGI and the Italy Diamond Bourses as well as member of the World Federation of Diamond Bourses. Franco, together with his son Alessandro, his daughter Monica and all the company staff, remain an important reference point for Italian and worldwide clients.